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Botanical coat care · Coming soon

The everyday spa ritual for the coat.

Everyday Silk is a lightweight botanical serum in a fine mist, with squalane and argan for shine and easier brushing, softened with chamomile. Developed in Europe, bottled in white glass.

Get first access One email when it launches. Nothing else.
DEAR DOG WELLNESS Everyday Silk BOTANICAL COAT SERUM THE CONSIDERED KIND OF CARE · THE CONSIDERED

Grooming is a chore.

A ritual is something you both look forward to.

We make the latter.

What's inside

Five ingredients doing the real work.

01Shine

Squalane

A lightweight emollient that adds light, natural-looking shine without a heavy or greasy feel.

Know what goes in, and what never does.

These are the standards Everyday Silk is being developed to. We'll share each certification here as it's confirmed.

Always

Natural-origin botanicals

Measured to ISO 16128.

Developed with a veterinarian

Part of how the formula is developed.

A lightweight fine mist

Fast-absorbing, never greasy.

White glass

A glass bottle, not a plastic one.

Never

Silicones, PEGs & parabens

Left out of the formula entirely.

Essential oils & synthetic fragrance

Scent comes from chamomile hydrosol.

Mineral oil, dyes & microplastics

None in the formula.

Animal-derived ingredients

A fully vegan formula.

Before we launch

Tell us about your dog.

Two taps and your email. It shapes what we make, and you'll be first to try Everyday Silk.

1. Their coat
2. What you'd fix first

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First batch, limited run

Be the first to try Everyday Silk.

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The considered kind of care.